You've got a trademark for your brand. Now how do you protect your domain names, social media account, and other online assets?

Like “trademark,” it’s better not to think of the word “copyright” as a verb. Copyright is something that you have or you don’t. But when people talk about “copyrighting” their work or a work being “copyrighted” (or, worse, “copywritten”), it’s often shorthand for registration of a work with the Copyright Office. This article discusses how to obtain a registration and why you might want to do so. Ever since the 1976 Copyright Act, copyright arises automatically when an expres

When it comes to contracts, every business is different. Working with an attorney can help make sure that you’re putting together agreements that fit your business model and structure and further your business’s goals. There’s often more than one way to accomplish a particular result, and it’s not uncommon for businesses to mix and match language from different types of agreements in order to tailor the transaction to their specific needs. In the end, the name that gets place

Lawyers are a drag. They can be condescending, unresponsive and in general a hassle to deal with. Above all, they’re expensive. It’s no wonder then that, when it comes to something as seemingly straightforward as registering their trademark, many start-ups and small businesses choose to go it alone. This option has become more attractive than ever thanks to online services like LegalZoom, which will help fill out forms and provide additional guidance. You can’t file someo

Many start-ups and small businesses are vaguely aware that they’re supposed to register their trademarks, but they’re not sure what exactly a trademark registration gets them. First, in the interests of not overselling, let’s acknowledge that trademarks are more important to some businesses than to others. Branding plays a different role in different industries. A trademark registration might be an essential, invaluable asset to one company, while another company might thriv